Online reviews are one of the most important factors that affect your business’s reputation. As reported by BrightLocal, consumers trust online reviews as much as they trust personal recommendations and are likely to spend 31% more on businesses with positive reviews.
Getting positive https://www.reviewgorilla.es/ reviews isn’t always easy, but there are ways to make it easier. Follow these 10 tips for making the most of online reviews:
1. Encourage Reviews
It can be a challenge to encourage customers to leave online reviews. However, it’s a necessary part of your overall reputation management strategy.
Incentives can help make it more appealing to write a review. Offering a discount on a future service or product, or running a monthly giveaway where writing a review is the entry ticket are all effective strategies.
Responses to positive reviews can also help increase your search engine rankings. Be sure to use relevant keywords and keep your response genuine.
Similarly, responding to negative reviews can be a great way to resolve the situation and cultivate an environment of positive feedback. It’s important to respond quickly and appropriately, so that you look better to your customers and search engines like Google. It’s also a great way to let them know you care about their opinions and want to make sure they’re satisfied with their experience with your business.
2. Respond to Reviews
When customers leave reviews about your business, it’s important to respond in a timely manner. This helps you look more professional and shows search engines like Google that you are a responsive business.
When it comes to negative reviews, it’s best to address the issues that were raised and apologize for any mistakes that were made. This can help your customer feel heard and will encourage them to continue using your services.
For positive reviews, it’s important to show your appreciation and thank them for their feedback. Keeping the response short and sweet will keep the reader engaged, and this will also make them more likely to share your review with their friends.
3. Ask for Reviews
Getting online reviews is an important part of any business’s marketing strategy. They help improve customer relationships, strengthen your brand’s reputation and improve search engine rankings.
It’s best to proactively ask for reviews rather than waiting until your customers have reached a point of satisfaction with your product or service. For e-commerce businesses, this is usually after a purchase or when a customer visits your store.
However, you should always follow the policies of your review platform. For example, Yelp advises against asking for reviews but Google Business Profile encourages it.
4. Respond to Negative Reviews
Negative reviews can be a slap in the face, but they’re also a chance to build trust with potential customers. They’re often the first thing they see when researching your business, so it’s important to respond to them in a timely manner.
Answering a negative review within 24-48 hours shows that you care about their experience, are dedicated to resolving it and want to make the situation better.
It’s a good idea to thank the reviewer for their feedback and suggest that you discuss the issue with them offline, if possible. This will keep the discussion private and prevent any interference from outside sources.
5. Respond to Positive Reviews
If a customer leaves a positive review, it’s important to respond promptly. It shows that you care about your customers and want them to be satisfied.
Another benefit to responding is that you’ll boost your brand loyalty. A Harvard Business Review study found that businesses who responded consistently received 12% more reviews.
In this example, the business acknowledges that Reviewer C has a problem with their service and offers to remedy it. It also provides the contact information for their General Sales Manager in hopes that Reviewer C will give them another chance.
6. Share Reviews on Social Media
Online reviews can be a great way to build trust with potential customers. When used correctly, they can also boost your SEO efforts and increase your chances of conversions.
One of the best ways to make sure your review pages get the attention they deserve is by sharing them on social media. This will bring your most positive feedback to the forefront, showcase the reviewing options you have available, and encourage other customers to leave their own.
You can also send out emails to your customers asking them to share their experience on a review site. It’s a simple process that can be automated with software like Birdeye.
7. Reward Reviews
Using incentives to motivate customers to write online reviews can be an effective way to boost the number of reviews. These can include discount offers, store credits or contest entries.
However, it is important to be careful when offering incentives. It is illegal for companies to bribe consumers to leave positive reviews on Yelp or Google, so make sure you are following the rules.
The best way to encourage customers to leave online reviews is by making it as easy as possible for them to do so. That means creating a review page that’s designed with mobile first in mind and automating the process of requesting reviews.
8. Respond to Negative Reviews
Whether you’re dealing with negative or positive reviews, the way you handle them can make an impact on your business. That’s why it’s so important to understand what you can do to respond effectively to both types of feedback.
The most effective responses are short and to the point. They are designed to show your appreciation for the reviewer’s time and give you an opportunity to learn from their experience.
However, be aware that not every review will be easy to address and resolve – especially in the case of complaints. In these instances, you can always try to take the discussion offline and find a solution with the customer.
9. Encourage Reviews
Getting more customers to review your business online is critical for the success of your online reputation. It not only helps you attract new customers but it also improves your search engine rankings (SEO).
One of the easiest ways to encourage reviews is to remind people that they can leave feedback after a purchase. You can do this by sending a follow-up email, or even placing a call-to-action button on your website.
You can also offer a small incentive for reviews, such as a discount or a monthly contest where writing a review is an entry ticket.
This is one of the best strategies for encouraging reviews, and it can be done in a way that feels genuine instead of pushy. It also shows that you appreciate their feedback and that you want to make it easier for them to write positive reviews.
10. Be Active
Having an active online presence is vital to the success of your business. This includes having an account on review sites like Yelp, Facebook, and Google.
In addition, it is important to remember that not every customer will leave a review. This is why it’s so important to be proactive about encouraging them to do so.
One of the most effective ways to get reviews is to send an email to your customers asking them for a review. The best time to do this is right after they purchase a product or service from you. This is because they will likely be thinking about their recent experiences with you and will be able to recall the most impressive of them all. It may also be helpful to target reviews to your email list from your social media accounts if you have a large database of followers.